Businesses need help with social media but don't have time to do it themselves. That's where social media managers come in. You can earn $1,000-10,000+ per month managing accounts for small businesses.
What Social Media Managers Do
- Create and schedule content
- Engage with followers and comments
- Grow accounts organically
- Run paid advertising campaigns
- Analyze performance and report results
- Develop content strategies
Skills You Need
- Content creation: Writing, graphics, video
- Platform knowledge: Instagram, TikTok, LinkedIn, FB
- Analytics: Understanding metrics
- Communication: Client relationships
- Organization: Managing multiple accounts
Tools to Use
- Scheduling: Buffer, Later, Hootsuite
- Graphics: Canva (essential!)
- Video: CapCut, InShot
- Analytics: Native platform analytics
- Communication: Slack, Notion
Finding Your First Clients
Local Businesses
- Restaurants and cafes
- Gyms and fitness studios
- Salons and spas
- Real estate agents
- Local services
How to Reach Out
- DM businesses with poor social media presence
- Offer free audit of their accounts
- Show examples of what you could create
- Start with lower rates to build portfolio
Pricing Your Services
- Basic (1 platform, 3x/week): $300-500/month
- Standard (2 platforms, 5x/week): $800-1,500/month
- Premium (Full management): $2,000-5,000/month
Building Your Portfolio
- Manage your own accounts first
- Offer free/discounted work for testimonials
- Document before/after results
- Create case studies
Scaling to an Agency
- Take on more clients than you can handle
- Hire contractors for content creation
- Create SOPs for consistency
- Focus on sales and strategy
Income Potential
- Part-time (2-3 clients): $1,000-2,000/month
- Full-time (5-7 clients): $4,000-8,000/month
- Agency (10+ clients): $15,000-50,000+/month
Social media management is a real skill businesses pay well for. Build your expertise, land your first client, and grow from there!